Travel & Tourism is a key driver in helping to bring prosperity to the citizens, businesses and governments of cities, territories and countries worldwide.
WTTC’s research addresses the present and future challenges that the sector faces and provides guidance and recommendations for both the private sector and governments so they can overcome barriers to growth, increase their competitiveness and stay ahead of the curve.
WTTC produces datasets on the economic and employment contribution that Travel & Tourism makes to cities, economies, and regions. But WTTC also builds on this raw data, alongside research techniques such as surveys and interviews with WTTC members and other business leaders, to create thought leadership reports that look into the opportunities for sustainable economic growth in particular domains. These focused reports are often in a regional context or analyse a certain segment or industry within the sector.
